Joey Gore
Joey spent his early career modeling, on the road for shoots as often as he was home. The travel was the work, and it was also the problem. Every time he left for a shoot, or a client left for one of their own, the training stopped and hard-won consistency slipped away. He started GoreMade to fix exactly that — a system built on the basics, done relentlessly, so the discipline holds no matter where the week takes you. Away from the camera, Joey lived in whitewater kayaks, on mountain bike trails, and on the jiu-jitsu mat. Every one of them taught the same lesson: pick the obstacle in front of you and go straight through it. Whether it was a rapid, a climb, or an opponent, the answer never changed — toughen up and conquer what's in front of you. That's the mentality he trains his clients to build.
Approach Joey believes discipline isn't built in the moments you feel motivated. It's built in the basics, repeated. No hacks. No shortcuts. Just the fundamentals done consistently, and the will to conquer whatever's in front of you.
